SHIFT

Change the façade of the world around you

About the project

Project timespan: 5 weeks

Client: GLOW 2012 & Intelligent Lighting Institute

SHIFT was exhibited at GLOW 2012, an annual art light festival in Eindhoven, the Netherlands, with around 400.000 visitors.

SHIFT is the product of 18 master students working within OPENLIGHT, the creative lab of the Intelligent Lighting Institute at TU/e.  Developed with Sietse Dols, Rik Vegt, Evy Ansems, Dennis de Klein, Thom van Boheemen, Karin Niemantsverdriet, Troy Reugebrink, Tijmen van Gurp, Job Huberts, Daniël van Paesschen, Martijn Peeters, Jelle Tuinhout, Adriaan de Regt, Maxim Sakovic, Freek de Bruijn, Teije Oudshoorn, and Tom Kölker.

Concept

Our world is in a constant state of transformation. Most of the time, our view of the world will change parallel to this transformation. Are we aware of the influence we have on our environment?

SHIFT is a metaphor that allows you to experience and admire this influence by joining forces with others. The visitors of SHIFT are able to experience individual and collective influence on the projected world around them by collectively replacing weight on a tilting platform. By shifting the platform, the interactive projections make the whole façade around shift accordingly.